This article should be about the IBCshow 2016 RAI Amsterdam and it’s benefits, but I choose to focus on one part of it.
The presentation of Kensuke Hisatomi with Tokyo Olympic Games 2020, impressive images of Marlou van Rhijn and my virtual reality experience influence my choice.


The Paralympic experience before I collapse

We see Marlou, an enthusiastic Dutch athlete at the Paralympic Games and gold medal winner, with a big smile on a huge led screen.
In front of the screen Kensuke from NHK (ed: Nipon Hōsō Kyōkai), Japan Broadcasting Cooperation, explaining his contribution to the Paralympic.
He is Senior Manager at the Science and Technology Research Laboratories of NHK and responsible for the 8K Hi-Vision satellite broadcasting.
NHK brings the excitement of sports to the world.
Marlou and Kensuke both bring on IBCshow 2016 our attention to Rio for the Paralympic experience. After this I collapse.

On IBCshow 2016 in The RAI Amsterdam, we experience Paralympic images from Brazil. Meanwhile a proud Kensuke tells us that the Olympic flame passes to his hometown Tokyo.
In a full-equipped demo room, Kensuke Hisatomi shows behind his desk the latest screen technology from Japan.
He is very excited, behind him a mega pixels screen brings Brazil into the crowded venue.
With him, we experience the greatest Olympic moments.

The crowd? No one sees us approaching. All eyes are on the screen. Paralympic Games are in the house with us.
Sweat, tears, tension and passion, software and technique bring every detail from Brazil to us.
We imagine ourselves in Rio and forget the IBCshow for a moment.
Kensuke brings us back in the venue with his enthusiasm; ”Yes we made it, we convinced the world as broadcaster and now we are ready for the coming Olympic and Paralympic Games, which take place in 2020 in my hometown Tokyo”.
His colleague confirms. ”We are very satisfied about all interest the audience showed again for our products”.
Kensuke proudly shows us a timeline from 2012 to 2020.
He explains: In 2012 we started with 8K Public Viewing of the London Olympics, in Rio Olympics 2016 we tested satellite broadcasting, in 2018 we will broadcast with 8K satellite and in 2020 we will be ready for our Tokyo Olympic big challenge.

Author Kensuke Hisatomi
Author Kensuke Hisatomi

“We are developing super Hi Vision, which includes High Dynamic Range (HDR), wide color spectrum for images and a 22.2 multichannel sound system.
With this new technology he demonstrates the way it can be used during big sporting events in the near future. He continues with more news: ”NHK or Japan Broadcasting Cooperation has been developing new technology that improve accessibility to TV programs for people with hearing or visually impairments by adding supporting descriptions with signs or audio.
We generate automatically these descriptions from Olympic Data Feed messages in 2020”.
Kensuke Hisatomi ends: ”You’ll see all the efforts of your ”blade babe” on our screen, every piece of her emotion, her passion on her face and all the details at the finish, if she participates in 2020. ”So we are ready for Tokyo Olympics and Paralympics 2020”.

“Without Delta Meccanica no broadcastingservice”

Photographer Anacaria
Marco Longo Broadcasting Division

In the next venue close to Kensuke I meet Marco Longo from the Italian company Delta Meccanica. His specialism is the manufacturing and designing of systems for broadcasting applications.
”Think about services for analog and digital signals, audio and video combiners, VHF channels combiners, FM Radio Filters”, he explains.
We are the support machines behind the broadcasting scene.
Without our instruments and service there is no broadcast. For us is IBC 2016 the place to be for good business results”, he ends.

Beaten with a virtual reality sledgehammer

Photographer Anacaria
Virtual reality sledgehammer

Back in Hisatomi’s venue, just five meters away from Kensuke, I see a small attractive yelling yellow car on a platform, like a bobsled.
Visitors are waiting in front of the car in a line.
I discover another car behind the line.
This one is strawberry red.
A guy interrupts my conversation, with one of the visitors.
Patrick Goede from Rilix, introduces himself in the Dutch language as product representative for the cars and invites me to do a test-drive with a virtual reality headset on, including integrated headphones.
I end up in a new three-dimensional world.
The vehicle is secured to the platform, but some vibrations in the back of my car seat, in combination with the virtual reality headset, simulate sharp turns, deep valleys and high velocity.
Climbing over mountainsides we reach top of mountains, we fly over deep rivers and train rails, an aggressive shark crosses our path when we are approaching the sea.
With my knuckles firmly on the steering wheel I experience this virtual adventure.

Suddenly, after 2 minutes, the car stops and I collapse.
Totally disorientated and feeling like beaten with a sledgehammer, I step out of the ”bobsled” and leave the platform.
It takes me at least 30 minutes to recover.
In the mean time I hear the car representative, Patrick, asking me, if I am willing to buy the cars for 3000 euro, each. Otherwise he will have to send them back to Brazil.
But I have another question to him.
How can people deal with this heavy ”brain attack”?
Patrick tells me that his company will protect the players or users by giving them good instruction and a very short drive advice.
But who protects those who buy these virtual reality attractions for their own private area with children etc.?
My coordination is totally out of order.
I have 13 venues to go, but I decide to stop with my press tour.

Copyright  Anacaria Martijn

Bachelor Journalistiek 1990 Utrecht, afstudeerrichting: Schrijvende Pers. Gaat uitdagingen aan. Heeft een erop uit mentaliteit. Interviewt, onderzoekt, analyseert en becommentarieert. Staat voor journalistieke onafhankelijkheid. Specialisme Technologische Ontwikkelingen en Human Interest