Ever noticed how you cannot stop touching your face when you are trying to concentrate? A group of researchers believe they have the answer.


You are studying for an exam, filling out a legal document, preparing for an important meeting, or perhaps you are reading this article. The task, while mundane, demands your full attention. But due to distractions your concentration hangs by a thread.

During this process you are constantly touching your face, perhaps unawares, at least until now.

Subconsciously you may assume that when you briefly scratch your brow or rub your nose it may be in response to an itch or a similar sensation. But research has indicated there’s more to those subtle gestures that often go unnoticed.

Previous research has speculated about the emotive or psychological experience associated with facial touches, such as anxiety, discomfort or distraction.