Metro UK starts evening tablet edition

To compete with rival free daily Evening Standard, morning UK paper Metro launched an evening tablet edition.

The edition for Android and iPad is available from 5 PM. The ‘regular’ morning tablet edition was already launched in 2011.

“The national evening publication will aim to take a lighter tone compared to the morning edition, focusing on entertainment as commuters “lean back” on their journeys home after work.” according to Brand Republic.

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Lector Piet Bakker analyseert ontwikkelingen in de mediawereld.