Having two competing papers can be a burden for an owner. Especially when it concerns free dailies, as these papers are in direct competition with each other. No matter how different they are, when distribution is similar (through public transport), the audience will be the same and therefore papers will compete. Recently Tamedia (MetroXpres) closed […]

Alles klopt: mooie voorbeelden, beeldende citaten, logische conclusies, overtuigende verhalen. Totdat je iets tegenkomt waar je zelf bij bent geweest, of waar je net iets vanaf weet dan de gemiddelde lezer… en dat klopt dus niet. In de Volkskrant werden lezers, kopers en abonnees van kranten door elkaar gehaald (een veel voorkomend misdrijf in de […]

The Vancouver edition of free daily 24 Hours on May 1st contained a politcal ad (Paid Advertisement) that caused some political turmoil. In British Columbia the election campaing is now in full swing. The ad by the Liberal Party looked very much like a real frontpage, which made  other parties complain. Adrian Dix, leader of […]

Free daily 20 Minutos – until 2009 the best-read newspaper in Spain – lost 13% of its readers compared to 2012 according to the last AIMC survey. 20 Minutos is now the third paper in Spain (1.7 million readers) after sports paper Marca (2.9 million) and el Paìs (1.9 million). Also Marca (-5%) and el […]

After celebrity editors Lady Gaga, Karl Lagerfeld & Richard Branson, Metro will have Jaden and Will Smith as Metro special guests on April 22. In the paper and online, in advance of their action film “After Earth,” premiering June 7, 2013, Jaden and Will Smith will imagine what the Earth will look like hundreds of […]